A lot of online businessmen and enterprising webmasters understand the worth of article marketing.

Think of it this way: once an article is submitted to an article directory, it can get picked up by many online and offline distributors.  And since such writing piece cannot be re-distribute without incorporating the associated resource box, you’d be able to reveal your URL to a lot of persons.

But here’s the issue: article marketing is an obligation.  You will be required to write and submit no less than 4 pieces of writing every week just to be competitive.

But what if you don’t have the time to  create and present compositions that often?

Is there a simpler strategy to carry out things?

You’re lucky!  There is really a comparatively fresh method that assures to put your site in the first page of SERPs just by tendering one article – indeed, only ONE article – to one, two or three piece of writing directories.

This way is coined Bum Marketing, and it was conceptualized by a new online marketer named Travis Sago.  When it was first published towards the end of 2006, it made rather an influence in the arena of eCommerce, and for nice grounds at that.

So what is Bum Marketing and how, accurately, does it operate?

Bum Marketing starts with the assortment of the right keywords.  Nothing hot you might say?  Think one more time.  We’re not just hunting for any keywords.  We’re looking  for an expression that people  really use to look for facts online, where such expression rules a good number of explorations but is supplied by only a few sites.

For instance, you have picked the theme “dog training.”  The topic directs thousands upon thousands of explorations everyday.  However, the exact keywords of “dog training” carries millions o web pages in the search engines.

The theme is very broad.  If you use the keywords as they are, you won’t be able to obtain numerous guests for your page.

The solution?  You have to confine it.

“How to teach your dog to get the broadsheet,” the precise key phrase, collects a mere 300,000 web pages.  This fact is easy to command!

The next step you need to do is to create an article that will consist the key line above.  The key line should appear at least 3 times for every 100 words of text.  A 250 to 1,000 word composition will be enough.